From being a generic inexpensive medicine exporter to becoming a top global exporter, today India's pharma sector is poised to reach new levels. Among all the business models that have been emerging in this sector. PCD, Propaganda Cum Distribution, is a scheme under which rights are being sold by pharma companies to individuals or small companies to market and distribute the products of the former in a specific region. In this way, individuals can run a business in their own name with the brand name of a renowned pharma company like Bioraiz Healthcare.
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